![]() ![]() In response to the claim that the game was not as advertised, Playrix stated that “the content seen in the ads was included in their games and that the content represented part of the gameplay itself.” However, the ASA ruled against this as being core to gameplay because in total, only around 0.03% of over 4,000 levels in Homescapes featured this gameplay, while the remaining 99.97% did not. We asked 1104 players of video games to describe a time when they had been exposed to transactions which were perceived to be misleading, aggressive or unfair. Instead, Homescapes and Gardenscapes look far more like Candy Crush, where you play an endless stream of levels with the actual gameplay focusing on matching three symbol types to progress. The only common ground you experience is that the advertisement and actual game fall within the puzzle genre, but so would games like Wheel of Fortune and Jeopardy, and no one could argue that they are the same for that reason alone. Via: clicking on the ads takes you to either Homescapes and Gardenscapes, and the actual gameplay is fundamentally different from what is advertised. ![]()
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